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A love letter to STL’s creator scene.
This isn’t just a contest— it’s a launchpad for rising creators to showcase their skills, level up, and spark the next chapter of their journey.
WHAT IT IS…
The Content Creator Competition (CCC) is a challenge for local creators who aren’t afraid to flex their skills and show everyone exactly why they deserve the spotlight.
HOW IT WORKS…
First, we will open up applications for contestants, and then we’ll be selecting 20 creators to compete in this year’s Content Creator Competition. Every application will be reviewed thoroughly.
We’re all about seeing creators who are:
Currently Active & Engaged
Creating Consistently
Ongoing Creative Growth
Once selected… creators will have a two-week window to plan, record original content at The Selfie Room, edit, and submit their entries. Submissions will need to be between 30 seconds and 90 seconds in length. The content does not have to be about The Selfie Room, it just has to be made at The Selfie Room.
Then it’s time for judgement… a panel of STL-based judges—each one a standout creator in their own right—will evaluate the entries using a defined scoring system. The entry with the highest score will be the WINNER of the very first Content Creator Competition!
It all comes down to this. Lights on. Cameras rolling.
We’ll announce the winner during a celebration at The Selfie Room, Live-Streaming on TikTok.
Did we mention there will be cash and prizes for the winner? No? Silly us, OF COURSE there will be cash & prizes for the winner!!
MEET THE JUDGES
A digital creator who champions ’90s–’00s nostalgia through sharp-witted humor and heartfelt storytelling. Chelsey’s ability to spark emotional connection—whether through a coffee joke or a throwback anthem—makes her a master creator at resonating deeply with her audience.
A self-taught surrealist painter and tattoo artist based in St. Louis, known for her faceless portraits and skeleton flower motifs. As owner of House of Art Doll in Delmar Loop, she blends personal narrative and visual impact—ideal for identifying creative talent and trend setters.
A brand strategist and content coach who empowers entrepreneurs to convert creativity into business growth. Mariah’s no-nonsense content style—think work-life balance for parents and digital launch strategies—makes her an expert in evaluating brand alignment and strategic storytelling.
A dynamic chef-filmmaker and storyteller rooted in St. Louis. Curtis brings food, culture, and narrative together—whether cooking budget-friendly dishes or spotlighting local gems, his content is always vibrant, inclusive, and community-driven. His joyous, inclusive energy will be a powerful asset in finding creators who authentically engage their audience.
A polished lifestyle influencer with incredible engagement has a talent for collaborating with both local and national brands. Sarah’s authentic and approachable, yet sophisticated aspirational approach to sponsored content helps creators understand how to stay true to their voice while delivering brand-ready content that performs.
NOW STAY TUNED…
Check our Instagram, Facebook, and TikTok accounts regularly for updates.
We will soon be opening up applications for contestants! We cannot wait to see who throws their hat in the ring!
We are grateful to our sponsors! Please visit them and show your support, thank you!
